Rob Baker

Rob Baker is an experienced executive with a strong background in customer experience and omnichannel operations, having served as Vice President at Transformco from February 2018 to September 2020, where oversight included managing over 4,000 employees and sustaining annual sales of $1 billion. Prior roles at Sears included Director of Omnichannel & Channel Management, where accountability for $800 million in annual sales and successful digital innovations were key achievements. Baker played a crucial role in various leadership positions at Sears, leading initiatives that integrated digital technology with physical retail operations, enhancing customer satisfaction, and improving sales performance. Experience at Lowe's Companies, Inc. as VP of Omnichannel Operations further solidified expertise in omnichannel fulfillment strategies.