Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands.

LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results.

Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members.

Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Loyalty NZ

Loyalty NZ's headquarters in Wellington, New Zealand

Lizzy Ryley

Rachel Johnson

Donna Richardson

Bridget L.

Emma Holderness

Rob Larsen

David Webb

Bridget Lamont

Brian Ferris

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People (40)

Michael Glenny

Kudakwashe Nyatsanza

Zhuoxin Wang

Vicky Costa

Anoop George

Hannah Gray

Duncan Tait

Emily Dinsdale

Nathan Bayne

Jack S W.

James Wood

David Jeffs

Delna Cardmaster

Sarah Wood

Alex Weir

Jennifer Wilkinson

Kirsten Leighs

Natasha Young

Nicole Geiger

Diana Ahumada

Averil Case

Isaac Nimmo

Lisa Simpson

Ben Lewis

Hazel Bidmead

Jenny Tran

Matt Fuller

Sarah Hunter

Dai Jones

Poonam Lalwani

Kate Dickenson

David Oram

Ian Korolkovas

Dave Park

Er Hapal

Ildomar Grings

Bridget L.

Donna Richardson

Rachel Johnson

Angela Rogers

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