Iris Weeden is a high-achieving marketing leader and data-driven B2B growth strategist currently serving as the Director of Marketing and Branding at LPW Group. With a Master of Business Administration from the Florida Institute of Technology, Iris has extensive experience in developing integrated marketing strategies that optimize revenue and improve lead generation. Previously, Iris held key roles at companies such as quantilope and Axiom Medical, where they implemented successful demand generation initiatives resulting in substantial revenue growth. Passionate about customer-centric solutions, Iris excels in collaborative environments, leveraging a deep understanding of B2B SaaS and marketing analytics to drive business success.
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