Lesson Squad
Jimmy Pemberton is an experienced entrepreneur and consultant with a strong background in business development, marketing, and technology integration. As the Founder and CEO of FanVids since April 2024, Jimmy is leading innovative initiatives in the digital content space. Previously, Jimmy co-founded Lesson Squad in 2019, which was successfully acquired by KHS America, offering vertical SaaS solutions that enhance consumer engagement through actionable data. Since January 2012, Jimmy has served as a consultant for Pemberton Corporation, focusing on helping companies maintain their innovation edge. Early career experience includes acting as a touring drummer and music educator from January 2006 to January 2012.
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Lesson Squad
LS helps brands inspire customers to not just buy products, but to love and use them. A brand can use LS to create a hub on its website where customers can take lessons, enter competitions, and shop product recommendations from experts they trust. The result is a massive uptick in engagement as the brand helps customers pursue their hobby orprofession.