Jennifer Macha is an accomplished Creative Director at Covalent Logic since May 2023, with extensive experience in storytelling, design, and strategy through freelance work since 2005. At Louisiana State University, Jennifer serves as an adjunct, teaching courses in visual communication and advertising. Jennifer co-founded TeamFactor/AuXsi Sports, developing a digital tool for sport-specific athletic training, and Basic Fitness, aimed at transforming youth sports training and nutrition. Previously, Jennifer held the position of Creative/Marketing/Communication Director at FRESHJUNKIE Racing, managing brand standards and event assets. Other roles include freelance writing and advising for various publications, along with marketing communication at Dell. Jennifer's academic background includes a Master of Arts in Creative Advertising from The University of Texas at Austin and dual Bachelor's degrees in English from Louisiana State University.
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