Simon Asselman leads digital product innovation and change at the LTA, focusing on making tennis accessible and inspiring for all participants. They manage a talented team tasked with launching platforms like Coach Hub and Official Hub, which have enhanced engagement and set new standards for digital offerings. Additionally, Simon directs digital strategy for the LTA Tennis Foundation, driving impact through advanced fundraising solutions. Their background includes positions from project management to senior consultancy in various organizations, showcasing a robust track record in delivering user-first digital experiences.
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