Basant Kumar Sinha is an Associate Principal at LTIMindtree with over 10 years of experience in personalized marketing campaigns and data warehouse application development. They have a strong technical background in Salesforce Marketing Cloud, IBM Campaign (Unica), Teradata, and Unix, and have demonstrated expertise in optimizing and automating marketing campaigns. Previously, Basant held positions as a Salesforce Marketing Cloud Consultant at IBM and was a Technical Lead at Mindtree. They earned a Bachelor's Degree in Electronics and Communications Engineering from the Army Institute of Technology, Pune. Throughout their career, they have exhibited strong programming, problem-solving, and communication skills.
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