Fallon Appleton

Fallon Appleton is a seasoned professional in brand communications and marketing, currently serving as Senior Manager at Lucchese Bootmaker since July 2022. In this role, Fallon develops and executes public relations strategies, enhances brand visibility, and acts as the official spokesperson. Previously, Fallon held the position of Senior Associate of Marketing + Communications at Lucchese, managing PR for omnichannel marketing initiatives. Fallon's early career includes roles as an anchor and morning reporter at KBTX Media, where reporting on breaking news was a primary responsibility, as well as experience with Texas A&M Athletics and various internships in sports media. Fallon holds a Master of Science in Sport Management and a Bachelor of Science in University Studies, Leadership Studies from Texas A&M University.