William T.

William T. is an experienced professional in digital and data analytics with a focus on e-commerce and marketing across various industries. Currently serving as the Sr. Manager of Digital and Data Analytics at Lucchese Bootmaker since June 2022, William implemented Tableau to integrate multiple data sources and generate insights for the premium western brand. Prior experience includes roles as Ecommerce Marketing Manager at MuseBeauty.Pro, where Tableau was also utilized for data visualization, and Marketing Manager at Victorinox AG. Earlier in the career, William was a Project Manager at Animatto, leading digital innovation projects, and held marketing positions at Art des Caves Wines & Cellars, where search engine optimization and marketing strategies were developed. Educational qualifications include multiple degrees from Hult International Business School and FGV - Fundação Getulio Vargas in business analytics and marketing.