Dan Hoffman

Dan Hoffman is currently the Senior Director of Research at Luce Research, where their responsibilities include designing, executing, analyzing, reporting, and presenting marketing research projects. With over 24 years of experience in the field, Dan also serves as the Principal at Market Perspective, a full-service marketing research consultancy. Prior to their current roles, Dan worked as the Senior Director of Research at Aspen Media & Market Research. Dan received their education from the University of California, Santa Cruz, and the University of Denver - Daniels College of Business.