Paul Dixey

Paul Dixey serves as the Head of Medical Omnichannel at LUCENT biopharma since January 2024. Paul Dixey brings over two decades of experience in pharmaceutical marketing, specializing in omnichannel customer engagement through roles at Paul Dixey Associates Ltd, Novartis Pharmaceuticals UK, and GSK. Previous positions include Digital Customer Engagement Lead at Novartis and Director of Global Commercial Strategy at GSK. Paul's early career featured roles such as Managing Partner at BlueLight Partners, Interim Multi-Channel Manager at Schering-Plough, and Global e-Business Manager at AstraZeneca, where Paul Dixey played a key role in developing and executing global marketing strategies. Paul Dixey holds a Diploma from NEOMA Business School and a B.A. Hons from Middlesex University, both in Business Administration.