Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements.

WE ARE A CREATIVE COMPANY...

While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself.

FOR PEOPLE...

This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.

ON A MISSION.

We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.

Advertising

Creative Agency

Marketing

Lucky Generals

Lucky Generals' headquarters in London, United Kingdom

Cressida Holmes-Smith

Vickie Ridley

Damien le Castrec

Shelley Smoler

Hollie Alexander

The Creatives team at Lucky Generals is responsible for conceptualizing and producing innovative advertising and marketing campaigns. They draw upon a deep understanding of human insights to craft compelling narratives and visually striking designs that drive behavioral change. This team works collaboratively to ensure that every piece of work not only captures attention but also motivates action, staying true to the company’s mission of making a tangible difference.

Creatives

The Account Management Team at Lucky Generals serves as the pivotal link between our clients and the internal creative department, ensuring seamless project execution aligned with client objectives. They oversee client relationships, manage project timelines, coordinate cross-functional teamwork, and strategically guide projects from conception to completion to drive client success and foster long-term partnerships.

Account Management Team

The Leadership Team at Lucky Generals drives the strategic vision, operational excellence, and overall growth of the company. Comprised of top executives including the Chief Strategy Officer, CEO, and Managing Directors, this team ensures that the company's creative and mission-driven ethos is upheld across all endeavors. They set the direction for key initiatives, foster a culture of innovation, and guide the organization to achieve impactful, behavior-changing outcomes for clients.

Lucky Generals

Org chart

Teams

Creatives

Account Management Team

Leadership Team

Offices

Lucky Generals

Org chart

Teams

Creatives

Account Management Team

Leadership Team

Offices

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