Gerald Seiwert has extensive experience in digital customer intelligence and UX design, currently holding the position of Manager Digital & Customer Intelligence and UX Design Online Sales at Lufthansa since April 2016. Seiwert has contributed to the enhancement of semantic search on Lufthansa's website and the implementation of targeted chat solutions in the booking process. Prior to this role, Seiwert worked at Lufthansa in various capacities from 2002 to 2016, including developing service processes and CRM use cases. Earlier experience includes a role as Managing Consultant & Project Manager at PRISMA Unternehmensberatung für Telefonkommunikation, focusing on call center organization and process design, as well as being a Scientific Researcher at the Institute for Labor Science at RWTH Aachen. Seiwert holds a Diplom in Arbeits- und Organisationspsychologie and Arbeitswissenschaft from RWTH Aachen and a Vordiplom in Psychology and Business Administration from the University of Saarland.
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