Serena Willmar is an experienced professional in the fields of marketing and public relations, currently serving as a Manager for Campaigns & Partnerships at Lufthansa since June 2025. Prior to this role, Serena held various positions at Serviceplan Group from April 2019 to May 2025, including Account Director and Senior Account Manager. Serena also worked at GESSULAT/GESSULAT GmbH & Co. KG as a Senior Account Manager and Account-Manager from May 2015 to March 2019. Earlier career experiences include roles as a Werkstudentin PR at Waldburg PR and Projektkoordinatorin for Musicalkomödie Bank of Love, as well as a Werkstudentin in Marketing at Schreiner Group GmbH & Co. KG. An initial internship in Radio-Journalismus was completed at Bayerischer Rundfunk in 2011. Serena holds a Master of Arts in Kommunikationswissenschaft from Ludwig-Maximilians-Universität München, obtained in 2014.
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