Adrian M.

Adrian M. is currently the Senior Director of Digital EMEA at lululemon, where they lead the digital team accountable for digital P&L across Europe. Previously, Adrian held the position of Head of Digital at Krispy Kreme, driving eCommerce revenue growth significantly and overseeing key digital transformation initiatives. They also served as Global Marketing Director for ECCO, managing a team focused on consumer experience and digital growth across 99 markets. Adrian's earlier career included roles such as EMEA Marketing Manager at Rosetta Stone and Digital Lead at Motorola Mobility, alongside experience as a Warfare Officer in the Royal Navy.