Alex Grieve

lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which they call "living the sweatlife." lululemon works with yogis and athletes in local communities for continuous research and product feedback in their bar-setting development of technical fabrics and functional designs. Lululemon is a designer, distributor, and retailer of a broad range of athletic apparel and accessories, including pants, shorts, tops, and jackets and products designed for being On the Move, fitness-related accessories, and footwear. lululemon also owns MIRROR, an in-home fitness company. An interactive workout platform, MIRROR features live and on-demand classes with both sweat and mindfulness offerings. The company promotes a set of core values in the business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun.