Annika Forde is an experienced apparel professional with a focus on project management, technical apparel consulting, and raw materials leadership. Currently serving as a Project Manager for GTM Evolution at lululemon since June 2025, Annika is also a Co-Founder of ReAction Design Studio, established in March 2021, which specializes in active and outdoor technical apparel. Additionally, as a Technical Apparel Consultant for NorthCoast Design since March 2016, Annika provides freelance consulting services that encompass project management, sourcing strategy, trend forecasting, and production management, among other areas.
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