Gemma Fox

Gemma Fox is a seasoned marketing professional currently serving as the Senior Manager of North American Brand Marketing at lululemon since October 2025, while also volunteering as the Social/Communications Manager for North Shore Search and Rescue. Gemma's prior experience includes leading World Cup activation initiatives at Destination Vancouver and working as a Senior Strategist at Rethink, handling key accounts such as The Honest Kitchen and BC Hydro. Previous roles at RBC involved managing brand marketing for RBCxMusic and executing a golf sponsorship platform, while earlier internships at BBVA, the Canadian Olympic Committee, and FIFA provided foundational experience in partnership strategies, event management, and administrative support. Gemma holds a Bachelor of Commerce degree in Marketing and Organizational Behaviour from McGill University.