Joel Graves has a strong background in brand management, sales, and product line management, with extensive experience in the retail sector. From March 2005 to April 2012, Joel Graves worked at Spareparts, starting as a Sales Representative and advancing to Buyer. Subsequently, Joel Graves served as Brand Manager and Sales at Farmfresh from April 2012 to March 2015, followed by a role as Product Line Manager at Kit and Ace from March 2015 to November 2016. Joel Graves continued in a similar capacity at lululemon athletica from November 2016 to July 2023 before being promoted to Senior Manager of GTM Calendar Management at lululemon in June 2023. Joel Graves holds a Bachelor of Commerce degree in Marketing from the University of Saskatchewan, earned between 2006 and 2011.
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