Lara Hardwick is a seasoned digital marketing professional with extensive experience in campaign and media management across various leading brands. Currently serving as the Digital Campaigns Manager at lululemon since September 2022, Lara spearheads campaign and market strategies, collaborates with cross-functional teams, and educates senior management on performance insights and industry trends. Previously, as EMEA Strategic Media Manager at PRO Unlimited for Meta, Lara managed consumer-facing campaigns across Europe and developed audience insights. At Tommy, Lara led a media team to enhance brand, performance, and loyalty campaigns, significantly increasing return on ad spend. Earlier roles include Global Paid Social Manager at Charlotte Tilbury Beauty and Social Advertising Senior Executive at Manning Gottlieb OMD, showcasing a strong foundation in social media strategy and execution. Lara holds a background in managing diverse digital marketing projects and building cross-functional relationships to drive business growth.
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