Michael Serrano

Licensing Lead, Strategic Sales

Michael Serrano is a seasoned professional with extensive experience in licensing and strategic sales, currently serving as Licensing Lead at lululemon since September 2025. Prior to this role, Michael was the Licensing Category Manager at goodr, where responsibilities included managing over 20 licensed product lines and developing multi-year launch calendars that aligned with brand campaigns. Earlier experiences include positions as an Administrative Clerk at the City of Los Angeles, Guest Services Supervisor at AEG, and various roles in sports journalism and customer service. Michael holds a Bachelor of Arts in Journalism from California State University, Northridge, earned in 2017.

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