Olly Eades is currently serving as a Senior Manager for Advanced Concepts at lululemon since September 2025. Prior to this role, Olly was the Innovation and Development Centre Project Manager at Gymshark from March 2020 to September 2025, focusing on delivering product innovations and leading analytics development for marketing decisions. Previous experience includes a Senior Analyst role at Gymshark, where Olly developed machine learning algorithms and analytics tools, and a Senior Innovation Research Manager position, leading a Sports Science and Testing team. Experience at Progressive Sports Technologies as a Senior Researcher and Sports Technologist included improving client relations and managing project deliverables, while an Engineering Consultant role contributed to the development of sports protective equipment. Early career experience includes engineering internships and roles at PING, Kookaburra Sport, and work experiences at McLaren Group and Aston Martin Lagonda Ltd. Olly holds a Master of Science in Engineering Design and a Bachelor’s Degree in Sports Technology from Loughborough University.
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