Ruth How

Ruth How is an experienced marketing professional currently serving as the EMEA Director of Brand Management & Operations at lululemon since January 2025, where responsibilities include overseeing creative and social strategies. Prior to this role, Ruth held various positions at PUMA Group from September 2009 to January 2025, including Director of Marketing for PUMA UK & Ireland, where brand integrated marketing was led across multiple channels and categories. Additional roles at PUMA included Head of Marketing & Communications and Head of Sports Marketing, focusing on strategy and market planning. Earlier career experience includes freelance marketing with Progressive Marketing and a Marketing Manager position at Red Bull. Ruth holds a Master’s degree in French with Business Studies from The University of Edinburgh and a Post Graduate Diploma in Marketing CIM from the London School of Marketing.