Since March 2017, Lulusar has been serving today’s modern and independent woman with functional and affordable fast fashion that fills a gap in the current oversaturated market. Currently serving customers online across Pakistan, US, Canada, UK and Dubai. Lulusar proudly showcases its innovative designs through 11 concept stores across Pakistan, including prime locations in Lahore, Karachi, Islamabad, Faisalabad, and Multan. Our expanding presence ensures that our unique fashion offerings are accessible to more customers nationwide.

Lulusar’s name comes from the beautiful and untouched lake in Kaghan Valley, showcasing the brand’s love and connection with Pakistan. Using state-of-the art resources such as advanced pattern design technology and virtual 3D fit, and forecasting analytics, Lulusar has evolved as a data-driven company that pivots on customer feedback to provide a buying experience like no other.
 
Lulusar was founded by Azfar Hasan, who has been a pioneer in the fashion and textiles business and successfully runs one of the oldest buying offices in the region, Matrix Sourcing, which has served some of the largest brands and retailers in the world since 1992. Currently, the brand is headed by Fawad Shah, who has strong design and retail experience in the industry.

Apparel & Fashion

E-Commerce

Retail

Lulusar

Lulusar's headquarters in Lahore, Pakistan

This department oversees the strategic direction and operational execution of the organization.

Executive Management

This department manages recruitment, employee relations, and organizational development.

Human Resources

This department manages online marketing strategies, including social media engagement and digital campaigns.

Digital Marketing

This department is responsible for the creation and development of visual content and design strategies.

Design Department

This department focuses on developing and implementing marketing strategies to promote the brand and engage customers.

Marketing Department

This department oversees the planning and coordination of production processes to ensure efficient workflow and resource utilization.

Production Management

This department oversees the management and optimization of retail sales processes and store performance.

People (3)

Jobs (0)

Other teams

Human Resources

Digital Marketing

Design Department

Marketing Department

Production Management

Retail Operations