Arul Kumar J. is a Lead Marketing Analytics Manager at Lumen Technologies, specializing in growth marketing and campaign performance optimization. With over nine years of experience in marketing analytics, they have effectively transformed data into strategic insights that enhance pipeline growth and lead conversion. Previously, Arul held roles such as Senior Analyst at Innova Market Insights and Senior Marketing Associate at Publicis Sapient, where they led marketing projects and delivered actionable insights using advanced analytics tools. Arul's educational background includes a Master of Science in Business Analytics from Birla Institute of Technology and Science, Pilani, along with ongoing studies in Mechanical Engineering.
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