Joywyn Daniel

Joywyn Daniel is an experienced analytics and insights professional currently serving as the Head of Analytics, Insights & Research at Lumency since June 2023. Joywyn has a strong background in market research, having previously held the role of Director of Analytics and Insights at Luminate, where strategic consulting and research solutions drove significant revenue growth. Prior positions include Senior Manager of Research at Maru/Matchbox, where Joywyn managed comprehensive research projects, and Senior Manager of Research and Insights at Nielsen Sports and Entertainment, focusing on sponsorship research for esteemed brands. Additional roles at PHD and Kantar showcase expertise in digital strategy and quantitative research. Joywyn holds a Bachelor of Business Administration from SVKM's Narsee Monjee Institute of Management Studies.