Mark MacSmith

Mark MacSmith has a diverse and extensive work experience in the digital industry. Mark is currently serving as the Strategy Lead at Luminary, where they are responsible for gathering insights, setting strategic direction, and enhancing customer experience across digital platforms. Prior to this role, they worked as a Digital Strategy Consultant at MacSmith Innovation, where they supported various agencies and brands with their expertise in digital and strategic leadership. Mark has also held significant positions at VML as the Digital Strategy Director, leading pitch wins and contributing to the agency's growth, and Spinifex Group Los Angeles as a Digital Strategist. Mark has also worked at Leo Burnett, Y&R ANZ, and Next Digital in various digital and account management roles. Overall, Mark MacSmith's work experience showcases their strong background in digital strategy, customer experience, and leadership roles in the industry.

Mark MacSmith obtained a Bachelor of Commerce degree with a focus on Marketing and International Relations from Bond University between 2004 and 2006.