John Simpson

John Simpson is a seasoned executive with extensive experience in leadership and strategic development across the marketing and technology sectors. Currently serving as Chief Executive Officer at Convert It Marketing, John focuses on growth strategies for solo and boutique law firms. Prior to this role, John was the Chief Executive Officer of One North, where successful buyout and growth initiatives were implemented within a full-service digital agency. John also held significant positions at Thomson Reuters, including General Manager of Interactive, where operational strategies were transformed, and as Head of Product Marketing, where double-digit growth in software sales was achieved. As an advisor at Svoboda Capital Partners, John contributes to equity investment processes and strategic advisory for portfolio businesses. John holds an MBA from Northwestern University's Kellogg School of Management and a BA in Economics and Neuropsychology from Vanderbilt University.