Look at what’s in your pet's bowl. Now look at what’s in yours. There’s a gap. There shouldn’t be.

Most pet food was designed for a shelf, not an animal. Long shelf life, low cost, easy production. The animal eating it comes second.

LUNA & me was built on one belief: that dogs and cats deserve food made the way you’d make it yourself, if you knew what they actually needed. Real ingredients. The right portions. Nothing in there that shouldn’t be.

Our founder is an animal nutritionist who has fed fresh her entire life. She didn’t start a business. She started feeding a few friends’ animals - and couldn’t stop, because the results were impossible to ignore.

Nearly a decade later, the belief hasn’t changed. The animals eating our food are healthier, and their owners notice.

We’re based in Beaminster, West Dorset. We’re growing fast. And we’re still making every decision the same way we always have - by asking what’s right for the animal in the bowl.

Pet Food Reimagined™ - Luna’s name is above the door. Every batch has to be good enough for her.

LUNA & me

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LUNA & me

Org chart

Teams

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