Bethany Lang

Bethany Lang began their career in 2011 as a Web Design Admin/SEO at EKM. Bethany then moved to Bespoke | Web Specialists in 2012, where they held the role of Digital Strategist and then Senior Digital Strategist. In 2017, they joined User Conversion as Head of People & Operations and Optimisation Operations Manager and Optimisation Delivery Manager. In 2021, they took on the role of People Director at Brainlabs, and in 2022 they became the Head of People at Lunio. In their roles, they have been responsible for leading key programs and initiatives related to leadership development, talent planning, culture, wellbeing, organisational development, and change management. Bethany has also been responsible for driving and improving efficiency of the business, through a "people over process" approach, and for developing complete digital marketing strategies, including technical SEO, Conversion Optimisation, PPC (Adwords), Google Shopping, User Journey Analysis, on-site SEO, Google Analytics & Webmaster Tools Analysis, Copywriting, International SEO, Email Marketing, Keyword Research, Blogging and Social Media.

Bethany Lang attended the University of Central Lancashire from 2007 to 2010 and obtained a Criminology and Sociology Combined Honours degree. In addition, they have obtained several certifications, including a Certified Yellow Belt - Lean Six Sigma from The Council for Six Sigma Certification (CSSC) in January 2019, a Certified White Belt - Lean Six Sigma from The Council for Six Sigma Certification (CSSC) in December 2018, an Emergency First Aid at Work certification from MANCHESTER FIRST AID TRAINING in April 2022, a Fire Awareness & Fire Warden Training certification from MANCHESTER FIRST AID TRAINING in April 2022, an AdWords Certification from Google in January 2017, an Analytics Certification from Google in January 2016, and a Google Shopping Certification - AdWords Fundamentals and Shopping Advertising exams from Google in January 2016.