Sofia Papetti

Sofia Papetti is an eCommerce DTC Marketing Manager at Lush Decor, where they lead the brand’s identity rollout across digital channels and manage Shopify merchandising. They have a background in brand strategy, digital marketing, eCommerce optimization, and have overseen full-funnel digital campaigns. Sofia previously served as a Brand Strategist, guiding a company rebrand and enhancing customer engagement through strategic positioning. They hold a Master’s in Fashion Management from Parsons and dual Bachelor’s degrees in Business Administration and Humanities from Providence College. Fluent in Italian, English, French, and Spanish, Sofia brings a global perspective to their work.