Simona Berta is an experienced sales professional with a background in the lighting and superconducting cable industries. Currently serving as Area Sales Manager for Lutron Electronics since October 2017, Simona is responsible for the Luxury Residential and Marine Business Units across Italy, Malta, and Canton Ticino, focusing on commercial strategy and execution for added-value partners and distribution channels. Previous roles at Philips Lighting included System & Services Key Account Manager and Specification Sales Engineer, where Simona developed strong partnerships with key Retail and Hospitality customers and provided technical support in LED technologies. Simona began the career as a Business Development Engineer at Columbus Superconductors S.p.A., working on innovative superconducting cable technology for significant projects. Academic credentials include a Master's degree in Strategy and Enterprise Management from Business School Sole24Ore and advanced degrees in Physical Engineering from Politecnico di Torino.
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