Jo Lawson, MBA, serves as the CEO of LUUM, bringing over 15 years of experience in product development, brand engagement, and revenue growth for prominent global companies such as Apple, PayPal, Movado, and Enphase Energy. Jo has demonstrated strong leadership in both B2B and B2C sectors, fostering global marketing teams and driving innovative strategies that have significantly impacted brand loyalty and market presence. Having successfully led initiatives during various industry disruptions, Jo specializes in creating high-performing teams and executing integrated marketing approaches, managing sizable budgets, and launching new products effectively. Jo's career also includes notable roles at Deloitte Consulting and JCPenney, with a focus on transforming business landscapes through strategic vision.
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