Fernanda Romero

Fernanda Romero is an experienced professional in account management and category management, currently serving as a Corporate Key Account Manager at Zebrands since August 2021. In this role, responsibilities include acquiring new clients and negotiating optimal commercial conditions to ensure profitability while consolidating relationships with new clients in the departmental channel. Previously, Fernanda was a Category Manager for Toys at Artsana Group from August 2016 to August 2021, leading project selection and expansion of the toy catalog for the Mexican market and ensuring strategic selection for each channel and client. Achievements include double-digit sales growth for three consecutive years. Earlier experience includes positions as Assistant Director at Comercializadora de Aleaciones Azcapotzalco S.A de C.V and Community Manager at Global Business Conexion. Fernanda holds a degree in Communication from Universidad Nacional Autónoma de México, earned between 2010 and 2014.