Caroline Herrmann

Caroline Herrmann is a seasoned consultant specializing in commercial franchises, currently working with Luz da Lua since 2025. They have extensive experience in commercial coordination, franchise consulting, and business advisory roles, showcasing a solid expertise in sell-in and sell-out processes. Previously, Caroline served in various roles, including as a franchise consultant at Arezzo&Co, where they executed strategic sales initiatives, and as a B2B sales executive at Fargotech. They hold a Master of Business Administration in Strategic People Management and a degree in Commercial Management, both of which have bolstered their proficiency in market analysis and operational excellence.