Maxime Potier

Maxime Potier serves as the E-Commerce & Digital Director for the Beauty Division at LVMH since April 2020, focusing on driving digital transformation across 12 luxury Maisons and enhancing direct-to-consumer strategies. Prior to this, Maxime held various e-commerce leadership roles, including Head of E-Commerce at FENTY and Head of E-Commerce for Base Childrenswear at JD Sports Fashion plc, where responsibilities included transforming operations into scalable digital-first models. Maxime's career began at Perricone MD, progressing from Online Marketing Executive to Digital Marketing Manager for Europe while also gathering experience in roles at BORN.COM, Maten, SÆTHER, Raison Pure International, and Luxasia Pte Ltd. Maxime holds a Master’s degree in International Business/Trade/Commerce from ESG and Bachelor’s in the same field, alongside various educational qualifications in international business and commerce.