Zhen

Zhen MA is a seasoned professional in digital product management within the luxury retail sector, currently serving as the Group Senior Clienteling Product Manager at LVMH since December 2022. With a strong focus on enhancing client experiences through innovative technologies such as GenAI, Zhen oversees global in-store Clienteling strategies and manages a product team to deploy digital tools across LVMH Maisons. Prior to this role, Zhen contributed to Christian Dior Couture as the Worldwide Digital Payment Product Manager, where responsibilities included defining in-store payment solutions and leading cross-functional teams to deliver high-quality features. The career spans various positions at Christian Dior Couture, including retail performance and product ownership roles, complemented by a background in retail operations and international research. Zhen holds a double Master’s degree from EDHEC Business School and a certification in IT strategies from Boston University.