LWC Drinks
Michael Atkinson has over two decades of experience in the wine and spirits industry. Currently serving as Sales Manager and Wine Development Manager at LWC Drinks, Michael previously held roles at Carlsberg UK and WaverleyTBS. With expertise in achieving gross margin targets and driving sales in specific geographic territories, Michael has demonstrated success in the industry.
LWC Drinks
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LWC is the largest independent wholesaler of beers, wines and spirits in the UK. Established in 1979, LWC has grown from a small start up to the "fastest growing privately owned drinks company in the UK". With over 7,000 different product lines and over 6,000 on trade customers, LWC provides the broadest range and greatest service available in the UK drinks industry. We provide fantastic support services which enables our customers to not only maximize their sales, but also provide their customers with a higher quality experience. This is possible due to our team of over 100 dedicated account managers, who can advise you on how to maximize your business potential whilst also eradicating any issues you may face. To find out more about LWC, please visit www.lwc-drinks.co.uk