Ayla B.

Ayla B. is a skilled User Researcher with experience in diverse roles focusing on user experience and research methodologies. Currently employed at Lyf since September 2023, Ayla contributes to defining user experience in collaboration with the product team, manages user recruitment and interviews, conducts user testing, analyzes data, and presents research findings to guide the team. Previously, at Editis, Ayla was responsible for collecting client briefs, defining research protocols, and executing user research missions. Ayla's experience also includes functional consulting and UX design at EOLAS, administrative roles at Daxium and Withings, and purchasing at ESCP Europe. Education includes a Master's degree in Interactivity and UX Design from IIM Digital School, along with multiple licenses and degrees in related fields.