Alex Armenta is currently the Head of Growth Strategy and Analytics at Lyft, a position held since 2023. Previously, Alex held various roles at Lyft, including Director of Growth Marketing and Senior Manager, Growth Strategy, contributing to the company's growth initiatives from 2020 to 2021. Before joining Lyft, Alex served as Senior Manager of Dasher Growth Strategy at DoorDash in 2019-2020 and held several positions at Tinuiti from 2014 to 2015. Alex earned a Bachelor of Science in Marketing from Santa Clara University in 2012, where they also contributed as a Teacher's Assistant and Director of Marketing for the Activities Programming Board.
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