James L. has extensive experience in data science and analytics, currently serving as a Data Science Manager at Lyft since August 2025, focusing on loyalty, partnerships, and new product development. Prior to this role, James held various positions at NerdWallet from September 2019 to August 2025, including Senior Manager of Data Science & Analytics, overseeing brand marketing and user engagement initiatives. Previous roles also include Manager of Marketing Analytics at NerdWallet, Manager of Product and Experience Analytics at Mackenzie Investments, Senior Data Scientist for Cross-sell Marketing at Manulife, Business Data Analyst at Moneris, and Data Scientist at Yesup Ecommerce Solutions Inc. James holds a Master of Information and Data Science from UC Berkeley and a Bachelor of Mathematics in Statistics and Actuarial Science from the University of Waterloo.
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