Joyce Chou is a skilled marketing operations professional with extensive experience in leading marketing initiatives across various organizations. Currently serving as Marketing Operations Manager II at Lyft since July 2023, Joyce previously held the position of Marketing Operations Manager, where significant accomplishments included driving a 12.5% increase in TBS membership sales through automated campaigns and reducing payment failures by 6%. Joyce's background includes roles at Clari and RetailNext, where analytical skills were applied to enhance marketing effectiveness. Earlier experience as a Jr. Marketing Specialist at Advantech involved managing email marketing strategies, optimizing SEO, and collaborating on product campaigns, further highlighting a strong foundation in digital marketing. Joyce Chou holds a Bachelor's Degree in Business Marketing from San José State University.
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