Katie Lazarus

Katie Lazarus is an accomplished product marketing professional with extensive experience in leading marketing teams and strategies across various sectors. At Lyft, Katie serves as the Group Product Marketing Manager for Rider & Partnerships, overseeing initiatives related to rider segments, use cases, and partnerships. Previously, Katie held a similar role focused on web marketing, where responsibilities included managing technical and marketing roadmaps. Prior to Lyft, Katie excelled as a Senior Product Marketing Manager at Fora Travel and as a Digital Marketing Manager at Mixpanel, where web strategy and lead generation were key focuses. Additional experience includes an Account Director position at Group SJR, where Katie managed major client relationships, and a role as Product Manager at American Express. Katie holds a Bachelor of Science in Business Administration, with a major in Marketing and a minor in German.