Sally Darby is a skilled professional in research and strategy, with expertise in ethnographic research, survey design, business modeling, and workshop development. Sally completed a Master of Business Administration at the University of California, Berkeley, and a Bachelor of Arts in Architecture from the same institution. Previous roles include positions as a UX Researcher and Senior Staff Researcher at Lyft, as well as an Architectural Designer at Fergus Garber Young Architects. Sally also gained experience through internships at IDEO and frog, focusing on business model innovation and strategic design.
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