Sofia Morales

Sofia Morales is a seasoned marketing professional with extensive experience in product marketing and brand strategy across various high-profile companies. Currently serving as a Senior Product Marketing Manager at Lyft since May 2025, Sofia previously held key positions at Strava as Group Lead for Brand Marketing & Strategy, and at Cruise, where strategic initiatives included launching the first autonomous grocery delivery service. At Facebook, Sofia led marketing strategies for critical programs and managed comprehensive campaigns supporting small businesses. Early career highlights include strategic roles at BBDO Worldwide, contributing to award-winning campaigns for brands like Barbie and CVS Health. Sofia holds a B.S. in Business Administration with a marketing emphasis and a second major in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.