Sofie Back

Sofie Back is an experienced professional in e-commerce and marketing, currently serving as a Category Manager at LYKO since August 2022. Prior roles include E-Commerce Director at IDUN Minerals AB and Senior E-commerce Manager at L'Oréal, where responsibilities involved budget management and optimizing marketing campaigns. During a decade at L'Oréal, Sofie held various positions including Nordic Business Development Manager and Marketing Manager, leading strategic projects and teams across the Nordic region. Earlier experience includes Retail Banking at Swedbank and Beauty Consultant at Mary Kay Inc. Sofie holds a Master of Science in Business Administration and Economics with a specialization in Finance from Stockholm University and completed an exchange semester in Marketing at the Paris Graduate School of Management.