Seth Coffrin

Seth Coffrin currently serves as VP of Brand, Creative and Comms at Lytx, Inc. since February 2024. Previously, Seth held multiple leadership roles at Meta from April 2019 to May 2023, including Head of Avatars Brand Marketing, where responsibility included fostering awareness and engagement for Meta’s Avatars, and Head of DTC Marketing for Reality Labs, focusing on direct-to-consumer sales for Meta’s hardware. Additional positions at Meta encompassed Head of Marketplace and Commerce Consumer Marketing, leading initiatives for Facebook Marketplace and Shops. Prior to Meta, Seth was Global Marketing Director at KEEN, managing marketing for multiple regions, and served at Target in various capacities, including Style Marketing Director and Media Strategy Director. Earlier experience includes a tenure at Wieden + Kennedy, working on communications strategies for major brands like Levi's and Nike. Seth graduated from Middlebury College with a Bachelor of Arts in Psychology.