Lytx, Inc.
Seth Coffrin currently serves as VP of Brand, Creative and Comms at Lytx, Inc. since February 2024. Previously, Seth held multiple leadership roles at Meta from April 2019 to May 2023, including Head of Avatars Brand Marketing, where responsibility included fostering awareness and engagement for Meta’s Avatars, and Head of DTC Marketing for Reality Labs, focusing on direct-to-consumer sales for Meta’s hardware. Additional positions at Meta encompassed Head of Marketplace and Commerce Consumer Marketing, leading initiatives for Facebook Marketplace and Shops. Prior to Meta, Seth was Global Marketing Director at KEEN, managing marketing for multiple regions, and served at Target in various capacities, including Style Marketing Director and Media Strategy Director. Earlier experience includes a tenure at Wieden + Kennedy, working on communications strategies for major brands like Levi's and Nike. Seth graduated from Middlebury College with a Bachelor of Arts in Psychology.
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Lytx, Inc.
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Lytx, Inc. develops video-based driver safety and fleet management solutions.The company offers DriveCam that identifies, prioritizes, and corrects the causes of poor driving to set standards for driver safety needs; RAIR web-based suite of compliance services that helps carriers manage CSA, hours-of-service, driver vehicle inspection report,and driver qualification aspects; a fleet tracking solution; and a fuel management solution.The company provides its solutions to trucking and transportation organizations, and their drivers; and the construction, distribution, government, transit, utility, waste and environmental, and commercial markets. It serves customers in the United States and internationally.The company was formerly known as DriveCam, Inc. and changed its name to Lytx, Inc. in November 2013. It was founded in 1998 and is based in San Diego, California.