ABOUT US 
MA CHÉRIE is more than just a multi-brand retailer; it is a testament to the art of living well. Established in 2013, it has evolved into a luxury destination offering a 360° wellness experience, paying homage to personal connection and refined living. The retail concept artfully combines diverse product categories — from athleisure, resortwear, and ready-to-wear to skincare, swimwear, and loungewear — promoting a lifestyle centered around inner and outer beauty. 

CURATED COLLECTION 
MA CHÉRIE’s exceptional selection of high-end, niche brands weaves a tapestry that blends the extraordinary with the everyday, transforming daily rituals into indulgent moments. Featured names include HUNZA G, VARLEY, AUGUSTINUS BADER, BEYOND YOGA, KUJTEN, BAMFORD, AGUA BY AGUA BENDITA, SEAFOLLY, and TATA HARPER — each chosen for its distinctive philosophy, craftsmanship, and enduring quality. 

STORES 
Each MA CHÉRIE space is minimal and bright, reflecting the brand’s commitment to wellness. With flagship locations across Athens and an international flagship in Madrid, MA CHÉRIE continues to  expand its world. Seasonal beach stores at Astir Beach, the Athens Riviera, and Antiparos redefine  retail as an immersive experience of refined living. 

MA CHÉRIE SKIN 
The most refined expression of the MA CHÉRIE world. A boutique spa in Kolonaki, Athens, that  redefines modern skincare and wellness through a multi-sensory space crafted to restore balance and calm. Each treatment is rooted in trust, empathy, and scientific precision. Honored by the World Luxury Spa Awards as the Best Luxury Boutique Spa of Southern Europe, it blends cutting-edge  technology, signature treatments from the world’s most innovative skincare houses, and a restorative environment to evoke renewal and mindfulness.

Ma Chérie

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