Mabaya
Dana Sitton is currently a Growth & Account Strategist at Mabaya, bringing retail media expertise to the company. Previously, Dana held positions as a Project Manager at INTERACTION, managing a digital campaign for the Prime Minister, and as a Customer Success Team Lead at Outbrain and INTERACTION. Dana also has experience as a Flight Attendant at EL AL Israel Airlines. Dana holds a Master's degree in Communication and Media Studies and a Bachelor's degree in Marketing from Reichman University.
Mabaya
Mabaya develops technologies that helps online retailers monetize on their traffic.Mabaya is a SaaS company, providing retailers with a platform that enables them to maximize monetization opportunities in their online store or marketplace. It provides an Ad-Exchange platform that enables brands to promote products with in-site promotions,using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as CTR, conversion rate, revenue and profit margin. On top of that, it enables the retailer itself to promote products with high sale potential in multiple locations across the site, using Big Data algorithms to ensure maximum performance. Mabaya is a portfolio company, and is also backed by private undisclosed investors.