Greg Crouch

Greg Crouch possesses extensive experience in sales, business development, and organizational development, currently serving at GBA Technologies since January 2014, focusing on product marketing. Previously, Greg Crouch worked at National Instruments from January 1994 to December 2013, holding various leadership roles, including Business Development Director for the Life Sciences Business Segment, where a new business unit was established to pursue lucrative Test & Measurement Hardware opportunities exceeding $1 million. Greg Crouch also directed cross-functional teams in software product launches, designed NI's inaugural Global Account Management program, and managed diverse sales channels to achieve significant revenue growth. Greg Crouch holds a Bachelor of Science in Electrical Engineering from Texas A&M University, specializing in Digital and Analog Design, complemented by professional training completed in 2018.